Understand your business’s PR, at your own pace and without hurting your budget.
This 30+ page downloadable workbook will show you how to create a strong communications plan, walk you through how to better understand your customers and how to effectively pitch yourself to best-fit media outlets. Simply download the workbook and start using our templates to build your profitable communications plan.
Included in this workbook:
✔️ Communications Plan Outline
✔️ Ideal Customer Avatar Exercises
✔️ PR Checklist
✔️ Do’s & Don’ts of PR
✔️ How to Pitch a Journalist
✔️ How to Build a Media List
✔️ Media Tracking Sheets
✔️ Business Fact Sheet
✔️ Press Release Guidelines
✔️ AP Style Cheat Sheet
I’ve rolled more than 15 years of experience making headlines into a powerful guide chock full of tools to help you build a strong PR plan that strengthens your brand identity and drives media coverage, helping you build credibility with your target customers or clientele.